"Automotive Emblem Style Logo in 3D"

This was an emblem done for a trucking parts manufacturer. They invented several of their own products which are widely used by semi truck owner operators and fleets. Since the trucking industry is very integrated with companies like Mack Trucks and Peterbuilt we thought an automotive style logo might enhance their branding strategy.

This was quite a jump from the 2d logo they had been using. It was part of our strategy to make sure that we had a 2d logo for print on many materials and then for ads, brochures, boxes, and other nicely printed materials we used this logo.

While 2d logos are very important still today we see many people augmenting their brand strategy and identity with 3d versions of their logos. Even Apple logos now have a bit of shading and glint of reflection to simulate 3d or an embossed feel.

In brand experience we uses every sense we can to make sure that brand experience really sticks into the subconscious mind. Logos like these and the others below have an almost tactile sense to the. You can almost imagine what it would feel like in the palm of your hand. Just one more way to enhance your identity.